SR. NO.

CONTENTS

PAGE NO.

ATTITUDE OF YOUTH TOWARDS FAST FOOD- A STUDY OF DISTRICT JALANDHAR
RAJAN SHARMA

1-13

POST ECONOMIC REFORMS AND INDIAN AGRICULTURE SECTOR: A STUDY OF FISCAL EXPENDITURE AND AGRICULTURAL GROWTH
DR. RISHIPAL, NIDHI JAIN, DR. JYOTI SHEORAN

14-21

AN EMPIRICAL STUDY OF VARIOUS FACTORS INFLUENCING INVESTORS IN FAVOUR OF DIFFERENT FINANCIAL INSTRUMENTS
D. S. CHAUBEY, MANISH GURUNG, RITIKA AGGRAWAL

22-37

ANALYSIS OF STRUCTURAL CHANGES IN FDI ON INDIAN RETAIL AND ITS IMPACT ON THE DEMAND FOR RETAIL PROFESSIONAL SKILL SETS
A.BHARATHY

38-44

MERGERS & ACQUISITIONS: A GROWTH PERSPECTIVE FROM INDIA
PROF. BABASAHEB R. JADHAV, DR. D B BHARATI

45-58

PORTFOLIO MANAGEMENT: A TOOL TO CURB RISK
DR. KUSHALAPPA. S, SOWMYA B

59-67

A STUDY OF PURCHASE BEHAVIOR TOWARDS BRANDED SPORTS SHOES IN NATIONAL CAPITAL REGION
ROHIT CHAUDHARY, KRITI JAIN

68-81

RISK & COMPLIANCE MANAGEMENT AND CAPITAL OPTIMISATION DUE TO INCREASING STRESS ON ASSETS
DR. DEEPAK TANDON, MS. PRIYANKA JAIN

82-88

DETERMINANTS OF RURAL LABOUR SUPPLY: RETROSPECT AND PROSPECT
ROOPA PATAVARDHAN , DR. D.S LEELAVATHI

89-98

THE EFFECTIVENESS OF STRESS MANAGEMENT SYSTEM AT SPIRO SOLUTIONS PVT LTD, CHENNAI
MRS.J.SRIDEVI,  DR.P.S.VALARMATHY, A.K.SUBRAMANI

99-110

A STUDY ON SUBSCRIBER FEEDBACK ABOUT BSNL BROADBAND SERVICE
SRINIVAS K T

111-120

A REVIEW OF LITERATURE ON SELF-EFFICACY
DR. ANJU VERMA,  BRIJ SHARMA

121-127

SHADOW BANKING IN INDIA – FEATURES AND PROGRESS
DR.A.VIJAYAKUMAR, MS.S.JAYACHITRA

128-143

WOMEN ENTREPRENEURSHIP IN ASSAM: THE MOTIVATIONAL FACTORS UNDERPINNING AND THE OPERATIONAL PROBLEMS
ANJAN KUMAR BORDOLOI, ASHWINI MACHEY

144-151

INDIAN RETAILING MARKET: A MARKET SOLUTION TO BIG BAZAAR AND RELIANCE FRESH
DR. VIJAY RATHEE

152-162

EMERGING TRENDS AND ISSUES IN THE GROWTH OF INDIAN SERVICE SECTOR
DR. D.S. LEELAVATHI

163-171

THE EFFECTIVENESS OF STRESS MANAGEMENT SYSTEM AT SPIRO SOLUTIONS PVT LTD, CHENNAI
MRS.J.SRIDEVI, DR.P.S.VALARMATHY, A.K.SUBRAMANI

172-183

STRESS MANAGEMENT – COUNSELING AND GUIDANCE TO COLLEGE STUDENTS
DR. ANIL DHAWAN

184-192

EFFECTIVENESS AND SUITABILITY OF THE CURRENT RECRUITMENT AND SELECTION PROCEDURE DEPLOYED BY IL&FS IN GUJARAT, INDIA
DR.LALITA MISHRA

193-207

A STUDY ON ROLE OF SMES IN INDIAN ECONOMY
MOHAMMAD ALAM KHAN, DR.VIPUL JAIN,DR.DEEPAK SAHANI, GAURAV SHARMA

208-214

MEASUREMENT OF INEQUAILITY AND POVERTY IN INDIA
DR. NARESH KUMAR

215-230

CAN SOCIAL NETWORKING KEEP STUDENTS IN SCHOOL? A PROPOSAL FOR AN IDEAL SOCIAL NETWORKING SITE FOR AN EDUCATIONAL INSTITUTION.
AJITH SUNDARAM

231-240

THIRD WORLD BUSINESS SENSE: THE EMPIRICAL STUDY OF THE INFORMAL SECTOR TO EXPLAIN THE DYNAMISM IN DEVELOPING COUNTRIES
PROF. SATISH C. SHARMA, PROF. (DR.) S. S. CHOUDHARY

241-250

FINANCIAL RISK TOLERANCE USING DATA ENVELOPMENT ANALYSIS- A CASE STUDY
DR. I  FRANCIS GNANASEKAR, R ARUL

251-262

PHARMACEUTICAL B2C E MARKETING TRENDS – DEVELOPED MARKETS VS. DEVELOPING MARKETS
ZEHRA ZULFIKAR*; MUSTAFA RAZAA RABBANI**

263-274

MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS: ISSUES AND CHALLENGES
DR HEERA LAL SHARMA,RAJESH TIWARI, DR. BIMAL ANJUM

275-284