| SR. NO. | CONTENTS | PAGE NO. | 
| 1 | WOMEN ENTREPRENEURSHIP IN INDIA– PERSPECTIVES AND CONCERNSDR. V.V. SUBBA RAO, T. MADHUSUDHAN RAO
 | 1-9 | 
| 
  | FUTURE INDIAN BRAND POWER  (A THREE DECADES NEURO-MARKETING CHANGE TREND STUDY)DR. S. P. RATH
 | 10-22 | 
| 
  | SHG BANK LINKAGE PROGRAMME FOR INCLUSIVE GROWTH:-  A STUDY OF RAJASTHAN STATEDR. T.N.MATHUR, DR. MAMTA JAIN, MR. ABHINEET SAXENA, MR. SURESH KUMAR YADAV
 | 23-37 | 
| 
  | A STUDY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTORMR. V. KRISHNAMOORTHY, DR. R. SRINIVASAN
 | 38-49 | 
| 
  | POST-MERGER EFFICIENCY OF BANKS IN INDIA- A STUDY OF HDFC BANK AND CENTURIAN BANK OF PUNJABSURESH KUMAR
 | 50-61 | 
| 
  | A STUDY ON MEASURING THE DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO BANKING SECTORMS. NEHA TIWARI, MS. PRIYANKA KARANDE,PREETI NAIK
 
 | 62-76 | 
| 
  | ROLE STRESS AND COPING MECHANISM-  A STUDY WITH REFERENCE TO BPO EMPLOYEES IN CHENNAI, INDIADR. S. SHAMSUDDIN, B. PALANI
 | 77-85 | 
| 
  | FALL OF RUPEE: CAUSES, IMPACT AND ROLE OF RBIROHIT KUMAR
 | 86-88 | 
| 
  | INTERNATIONAL STRATEGIC: POLITICAL RISK & GOVERNMENT RELATIONSDR. ABHISHEK GUPTA
 | 89-98 | 
| 
  | A STUDY OF FINANCIAL PERFORMANCE OF UNION BANK OF INDIADR.GIRISH KUMAR PAINOLI
 | 99-107 | 
| 
  | EMERGING TRENDS IN BAKING SECTORSK.MEEERAVALI, DR.R.EMMANIEL, P.V. V. KUMAR
 | 108-117 | 
| 
  | A STUDY ON EMPLOYEES WELFARE MEASURES AT RETAIL SECTOR IN CHENNAIKAVITA PODDAR
 | 118-133 | 
| 
  | LAPSATION OF LIFE INSURANCE POLICIES: LITERATURE REVIEWDR. K. VIDYAVATHI
 | 134-141 | 
| 
  | MULTIFOLD INCREASE IN INSITUTIONAL /BANK’S CREDIT FOR AGRICULTURE; NEGLEGIBLE EFFECT ON FARMERS: AN OVERVIEWHARPREET KAUR SANDHU
 | 142-149 | 
| 
  | GREEN POSITIONING STRATEGIES FOR RETAILERS: DOMESTIC AND MULTINATIONAL COMPANIES SCENARIO IN INDIASANGEPU RAJASHEKHAR
 | 150-153 | 
| 
  | MICROFINANCE: A CATALYST OF WOMEN EMPOWERMENT THROUGH RURAL LIVELIHOOD DEVELOPMENTSAZZAD PARWEZ
 | 154-164 | 
| 
  | ROLE OF BANKING SECTOR AND FINANCIAL INCLUSIONDR. H H BHARADI
 | 165-174 | 
| 
  | E –COMMERCE REVOLUTION IN INDIA:A CASE OF FLIPKARTMR.SAGAR P.BHADANGE
 | 175-178 | 
| 
  | EMPLOYMENT GENERATION IN DEVELOPING NATION: PROBLEMS AND POLICIESPREETI SINGH
 | 179-186 | 
| 
  | CORORATE FINANCIAL REPORTING: FRAUDS AND ITS PREVENTIONARNAB KUMAR SAMANTA
 | 187-190 |