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SR. NO.
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CONTENT PAGE
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PAGE NO.
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1
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A DISTINGUISHING TACTIC IN SERVICE SECTOR- SENSORY BRANDING
DR. GEETA NEMA, MS SHWETA CHOUDHARY
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1-10
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2
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AN EVALUATION OF SELECT INDIAN COMMERCIAL BANKS BASED ON IDENTIFIED KPI’S.
K SHREE JYOTHI, K.V RAVI KIRAN
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11-20
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3
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A STUDY ON FINANCIAL PERFORMANCE: A COMPARATIVE ANALYSIS OF JK TYRES INDUSTRIES LTD AND SELECTED TYRE COMPANIES IN INDIA
MR. SUNIL M, MR. KANTESHA SANNINGAMMANAVARA
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21-30
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4
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A STUDY ON PRIVATE EMPLOYEES PREFERENCES TOWARDS INVESTMENT AVENUE
B.THULASI PRIYA
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31-40
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5
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AN EMPIRICAL STUDY ON SERVICE RELATED FACTORS AND ITS SIGNIFICANCE IN LIFE INSURANCE (WITH REFERENCE TO CUSTOMERS AT BANGALORE CITY)
LEELA M H, DR. U. BHOJANNA
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41-51
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6
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FDI IN RETAILSECTOR: BOON OR BANE
RAJESH SHARMA, PURVASHREE JHALA
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52-56
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7
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HRD POLICIES AND JOB SATISFACTION – A COMPARATIVE INVESTIGATION IN PUBLIC AND PRIVATE SECTOR BANKS
SAPNA JAIN
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57-67
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8
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ANALYTICAL STUDY OF RISING POPULARITY OF GREEN TEA WITH SPECIAL REFERENCE TO INDIA
MS. SHWETA CHOUDHARY
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68-74
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9
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FINANCIAL PERFORMANCE ANALYSIS OF HINDUSTAN PETROLEUM CORPORATION LIMITED
KHALIF, MOHAMED URSAD
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75-85
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10
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AN INVESTIGATION OF WOMAN LIFE CYCLE (WLC) STAGES AND THEIR INFLUENCE ON FOOD SHOPPING BEHAVIOUR
K.G.PRASANNA SIVAGAMI, DR.K.S.CHANDRASEKAR,DR.S.SELVABASKAR
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86-98
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11
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INFLUENCE OF DEMOGRAPHIC VARIABLES ON PURCHASE BEHAVIOUR OF COUNTERFEIT LUXURY BRANDS
DR. R. SRINIVASAN, DR. R.K. SRIVASTAVA,SANDEEP BHANOT
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99-113
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12
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MARKETING MIX (A CASE STUDY ON MOHA SOFT DRINKS INDUSTRY S.C ETHIOPIA)
VERSAVEL TECLEAB HAILE
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114-123
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13
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OPERATIONAL ANALYSIS OF CITY BUS SERVICE IN GURGAON
DR.TANUJAKAUSHIK, DR.KAKOLISEN
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124-131
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14
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ADVANTAGES AND DISADVANTAGES OF USING PROJECT MANGAGEMENT SOFTWARE
ANURAG BHARADWAJ
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132-136
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15
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IMPACT OF INTEGRATED MARKETING COMMUNICATION ON CONSUMER BEHAVIOUR
M.KALAIVANI, DR.N.SANTHI
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137-148
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16
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ISSUES CONCERNING THE MSME SECTOR IN INDIA: AN OVERVIEW
REENA RANI, KALPANA HOODA
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149-155
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17
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IMPACT OF KISAN CREDIT CARD SCHEME ON CREDIT DISTRIBUTION IN AGRICULTURAL SECTOR IN INDI
DR.S.GANDHIMATHI
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156-166
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18
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GENDER DISPARITY IN BOARDROOMS: A GLOBAL AND LOCAL PERSPECTIVE
MS. SHIKHA CHANDRA
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167-181
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19
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PROBLEMS FACED BY DOMESTIC WOMEN WORKERS IN INFORMAL SECTOR IN COIMBATORE CITY
DR. K.T.GEETHA, DR. MALARVIZHI.V
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182-196
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20
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INDIA-CHINA TRADE – AN OVERVIEW
ANJU RANI
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197-203
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