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 SR. NO. 
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 CONTENT PAGE 
  
  
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 PAGE NO. 
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 1 
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 BEHAVIOURAL PERSPECTIVE OF HRD - A COMPARATIVE INVESTIGATION IN PUBLIC AND PRIVATE SECTOR BANKS  SAPNA JAIN  
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 1-9 
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 2 
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 ETHICAL APPARELS - AN INNOVATIVE APPROACH IN FASHION INDUSTRY  DR. VANDANA  
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 10-15 
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 3 
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 A STUDY OF THE MARKET POTENTIAL OF CADBURY OREO BISCUITS IN CHENNAI CITY  M. KSHEERAJA, DR. R. VENKATESH  
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 16-25 
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 4 
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 SOCIO-ECONOMIC IMPACT OF REVOLVING CASH CREDIT TO FARMERS  DR.NACHHATTAR SINGH, PARMINDER KAUR  
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 26-40 
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 5 
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 IMPACT OF GROUNDWATER IRRIGATION ON RURAL POVERTY: LESSONS FROM INDIAN STATES  SUSANTO KUMAR BEERO, A. NARAYANAMOORTHY  
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 41-49 
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 6 
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 EFFECTIVENESS OF INDIAN CYBER LAWS IN CONTROLLING CYBER CRIMES  E. VENU MADHAVI  
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 50-60 
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 7 
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 WORK LIFE-BALANCE ISSUES IN BANKING INDUSTRY  DR:  R. VENKATAPATHY, VISHNUNATH V.G, AKELLA V RAMASRINIVAS  
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 61-68 
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 8 
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 EXPORT POTENTIALITY OF ODISHA: A SURVEY  DIPAK KUMAR SAHU  
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 69-82 
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 9 
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 A RELATIVE STUDY ON SERVICE QUALITY ASPECTS OF PRIVATE SECTOR BANKS (HDFC AND AXIS) VS. PUBLIC SECTOR BANKS (SBI AND PNB) IN INDIA  DEEPIKA ARORA, DR. VIJIT CHATURVEDI  
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 83-94 
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 10 
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 E-RETAILING IN INDIA: A LONG TERM PAN INDIA REALITY OR A SHORT TERM URBAN PHENOMENON?  DR.SUBHASH KUMAR VERMA, PROFESSOR SAMARTH SHARMA  
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 95-104 
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 11 
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 CONSUMPTION OF CHEMICAL FERTILIZERS IN HARYANA: AN EMPIRICAL STUDY  ANJU RANI  
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 105-112 
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 12 
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 EMPLOYEE TALENT RETENTION USING EMPLOYEE ENGAGEMENT AND JOB SATISFICATION AT HCL TECHNOLOGIES BSERV DIVISION CHENNAI  DR. R. AKILA, MRS.  N. PAMAVATHY  
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 113-120 
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 13 
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 OPERATIONAL EFFICIENCY OF INDIAN BANKS: DOES OWNERSHIP MATTER?  SHRUTI  
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 121-126 
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 14 
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 SANITATION AND RURAL SOCIETY - A SOCIO-ECONOMIC STUDY IN KHEJURI, WEST BENGAL  DR. SUBRATA CHATTERJEE  
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 127-134 
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 15 
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 ANEMIRICAL STUDY OF OWNERSHIP STRUCTURE AND ITS IMPACT ON CORPORATE GOVERNANCE AND PERFORMANCE IN INDIAN CONTEXT  DR. MITA MEHTA, PROF. ARTICHANDANI,  DR. B. NEERAJA  
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 135-144 
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