| SR. NO. | CONTENTS | PAGE NO. | 
| 1. | THE DIMENSIONS OF ATTRITION IN INFORMATION TECHNOLOGY INDUSTRYDR. TI. M. SWAAMINATHAN
 | 1-12 | 
| 2. | THE RESERVATION MOVEMENT IN ANDHRA PRADESH - A STUDYPROF.THATIKONDA RAMESH, DR.CHIKATI SRINU
 | 13-25 | 
| 3. | EMOTIONAL INTELLIGENCE AMONG POLICE PERSONNEL(WITH SPECIAL REFERENCE TO CHENNAI CITY)MRS.S.SUJATHA,MR.M.VINOTH,DR.N.SANTHOSH KUMAR
 | 26-32 | 
| 4. | INFLUENCE OF BRANDING IN MEDICAL TOURISM (WITH SPECIAL REFERENCE TO INDIADR SUNITA DWIVEDI,PRADEEP KUMAR PILLAI
 | 33-39 | 
| 5. | SOCIO-ECONOMIC DEVELOPMENT OF TRIBAL SOCIETY IN ARUNACHAL PRADESH:A STUDY ON THE ROLE OF ORANGE CULTIVATIONDR. OTEM MOYONG, MR. VICKY SAROH, MS. MARY PERTIN
 | 40-54 | 
| 6. | EXPORT POTENTIAL OF SEAFOOD FROM ODISHAUMA SHANKAR SINGH, BIKASH RANJAN PRATAP
 | 55-65 | 
| 7. | BIO –VILLAGE AND MILLENNIUM DEVELOPMENT GOAL: THE ACTION PLANS.BOSE
 | 66-75 | 
| 8. | CONSUMER AWARENESS REGARDING CONSUMER PROTECTION ACT 1986DR. REKHA GUPTA
 | 76-86 | 
| 9. | LEADERSHIP FOR MANAGING COMMUNICATION RELATED CONFLICTS IN INDIAN SOFTWARE INDUSTRYRAMAKRISHNA SASTRY GHATTY, DR V MADHUSUDHAN PRASAD,DR M PRABHAKAR REDDY , KURRA SIVAIAH
 | 87-105 | 
| 10. | IMPACT OF BRAND AWARENESS ON PURCHASE INTENTION:A STUDY ON MOBILE PHONE USERS IN MYSOREMAHESH L, DR. AMULYA.M
 | 106-116 | 
| 11. | SECURITY AND SAFETY INFORMATION SYSTEM FOR FEMALE-CRIMEDR. PRAMOD BUBNA
 | 117-126 | 
| 12. | SOCIAL SECURITY IN INDIAN CONSTITUTIONR.AYAPPAN, DR.P.MOORTHY, J.RAMASAMY
 | 127-137 | 
| 13. | CONSTRUCTION OF OPTIMUM PORTFOLIO WITH SPECIAL REFERENCE TO MANUFACTURING COMPANIES IN INDIADR. KUSHALAPPA. S, PRETHIKA
 | 138-148 | 
| 14. | A COMPARATIVE STUDY ON FINANCIAL POSITION OF ACC CEMENT AND AMBUJA COMPANY LTDMRS.R.VASANTHI
 | 149-156 | 
| 15. | THEORIES OF SUICIDIAL BEHAVIOUR OF SYLVIA PLATHN M SHALIKA BANU
 | 157-168 | 
| 16. | CONSUMERISM AND CONSUMER PROTECTION IN INDIADR. NEETU SHARMA
 | 169-182 | 
| 17. | NEW PARADIGMS IN COMPETENCYMANAGEMENT–A CASE STUDY OF FIREPRO SYSTEMSDR.R.SATISH KUMAR
 | 183-191 | 
| 18. | THE SEVEN HABITS OF MIND THAT TRIGGER THE CRITICAL THINKINGS. AROCKIASAMY,DR. A. VELIAPPAN
 | 192-198 | 
| 19. | TITLE   ARSENICOSIS –THE BIGGEST CALAMITY IN WEST BENGAL: A STUDY  WORK  ON BEHALF OF SWASTHYA BHABNA WELFARE SOCIETYDR.PRADIP KUMAR DAS
 | 199-206 | 
| 20. | CORPORATE SICKNESS OF CIVIL AVIATION INDUSTRY A CASE STUDY ON KINGFISHER AIRLINES LTDDR. P.S.V.S.S.K.V. PRASAD
 | 207-210 | 
| 21. | CURRENT STATUS OF HIGHER EDUCATION SECTOR IN INDIAAJAY SHARMA
 | 211-221 | 
| 22. | AN ANALYTICAL STUDY ON DIGITAL ADVERTISING AND ITS IMPACT ON CHILDRENDR NAMITA RAJPUT,AKANKSHA KHANNA,SHELLY OBEROI
 | 222-235 | 
| 23. | INTRODUCTION TO DESIGN OF FUZZY CONTROLLERANITA KHOSLA, DR.LEENA G,DR.M.K.SONI
 | 236-253 | 
| 24. | EMPLOYEE ENGAGEMENT –AN EMPIRICAL STUDYDR. ARUN H. GAIKWAD,MRS. NANDINI M. DESHPANDE
 | 254-261 | 
| 25. | INSTRUCTIONAL DESIGN MODELS OF MOBILE LEARNING ~ LITERATURE REVIEWCHEN-HSIUNG CHOU
 | 262-267 | 
| 26. | GANDHI AND ENVIRONMENTDR D NIRMALA DEVI
 | 268-273 | 
| 27. | ECOTOURISM FOR SUSTAINABLE DEVELOPMENT: A STUDY ON ENVIRONMENTAL AWARENESS OF TOURISTSDR. DEBASIS BHATTACHARYA, SHUVENDU DEY
 | 274-288 | 
| 28. | FEMALE ACTRESS IN LEAD ROLE IN BOLLYWOOD MOVIES: THE PORTRAYAL OF INDIAN WOMEN THROUGH COMMERCIAL AND PARALLEL CINEMASUMAN KUMARI
 | 289-296 | 
| 29. | MERGER SNAG AT AIR INDIADR. G. C. NAG
 | 297-309 | 
| 30. | FINANCIAL PERFORMNCE EVALUATION OF AUTOMOBILE INDUSTRY: A COMPARATIVE STUDY OF THE SELECTED AUTOMOBILE COMPANIES IN INDIADR. KUSHALAPPA. S, REKHA SHETTY
 | 310-316 | 
| 31. | STRATEGIC FRAMEWORK FOR KNOWLEDGE MANAGEMENT TO ACHIEVE ORGANISATIONAL EFFECTIVENESSOM KUMAR MUNAKHIA , DR ASHISH SINHA
 | 317-330 | 
| 32. | CRIME AGAINST WOMEN: HER OWN ACCOUNTABILITY AND CHALLENGESSEHDEV KUMAR SHARMA, MRS. AMRITPAL KAUR
 | 331-335 |