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SR. NO.
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CONTENT PAGE
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PAGE NO.
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1
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BRAND AFFECT, BRAND TRUST, AND PERCEIVED VALUE: THEIR IMPACT ON BRAND LOYALTY
JING ZHANG, SIVARAJAH RAJUMESH, VINASITHAMBY SRITHARAN
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1-11
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2
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FACTORS INFLUENCING THE ADOPTION AND USE OF INTERNET-AGRICULTURE BY SMALL-SCALE FARMERS IN ZIMBABWE
CALEB MANJEESE
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12-20
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3
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NEW COMPANY LAW FOR INDIA
MINNY NARANG, GUNJAN JAIN
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21-33
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4
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EMPLOYER BRANDING IN INDIA: AN OVERVIEW
DR. RADHA GUPTA, MUZZAFAR AHMAD BHAT
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34-40
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5
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AN ANALYTICAL STUDY ON RURAL TOURISM - A ROAD FOR SUCCESS
DR. K.S. MOHITE
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41-48
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6
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LEADERSHIP AND SOCIAL CHANGE IN KARNATAKA – A CASE STUDY OF DEVARAJA URS
SHABANA FARHEEN
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49-53
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7
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ROLE OF SOCIAL NETWORKING SITES IN RECRUITMENT – ORGANIZATION’S PERSPECTIVE
MR. M S KISHAN VARMA, MR. LEONARD LAMBERT
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54-62
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8
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PERFORMANCE APPRAISAL SYSTEM AT ARVIND MOTORS, MANGALORE
DR. KUSHALAPPA. S, JANCY RENITA DSOUZA
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63-73
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9
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INTERNATIONAL STRATEGIC ALLIANCES: DESIGN AND MANAGEMENT
DR. ABHISHEK GUPTA, MS. NEETU GUPTA
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74-81
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10
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INDUCTION AND EMPLOYEE MOTIVATION AT BHARAT DYNAMICS LTD.
PROF. G. SUDHAKAR, MR. G. NANDA KISHOR KUMAR,MS. G. KUSUM KUMARI
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82-100
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11
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THE STIMULUS OF MEDIA ON YOUTH
SHOIAB AHMAD BHAT
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101-107
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12
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INCULCATION OF SELF CONFIDENCE AMONG TEACHER TRAINEES
S.ABIRAMA SUNDARI, DR.V.S.S. KANNAN
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108-116
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13
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PERSONAL PRE-EMINENCE FOR LEADERSHIP EXCELLENCE
DR.M.DHILIPHAN KUMAR
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117-125
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14
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A POLICY SHIFT FROM ECONOMIC GROWTH TO GREEN GROWTH WITH SPECIAL REFERENCE TO INDIA
MR. KISHOR PRAKASH BHOLANE
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126-132
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15
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AN ANALYSIS OF PERFORMANCE OF PUNJAB AND SIND BANK: THE CASE IN INDIA
DR. TANMAYA KUMAR PRADHAN
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133-137
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16
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ANTIQUARIAN REMAINS AT GUNTUPALLI- ROCK-CUT CHAITYAS AND VIHARAS
DR.P.SUDHAKAR
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138-140
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17
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DIFFERENT ASPECTS OF EFFECTIVE COMMUNICATION
DR. KRISHNA CHANDRA CHOUDHARY, DR. AJAY KUMAR SHARMA.
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141-148
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18
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INFERENCE FOR STRESS – STRENGTH PROBLEM
MS. RACHANA K RAVAL
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149-177
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19
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QUALITY OF WORK LIFE AMONG PROFESSIONALS AND NON- PROFESSIONALS: AN EXPLORATORY STUDY
TRIVENI S., VIJAYALAXMI A. AMINABHAVI
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178-185
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20
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APATHY OF BUSINESS CORRESPONDENTS OF BANKS- A STUDY IN DAKSHINA KANNADA, KARNATAKA.
B. RAGHAVENDRA PRABHU, DR. K. VIDYAVATHI
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186-192
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21
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A STUDY ON ADOPTION OF CLOUD COMPUTING SERVICE AT BANGALORE CITY
DR. SANJEEV PADASHETTY, KRISHNA KISHORE SV
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193-206
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22
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INTELLECTUAL CAPITAL MANAGEMENT
DR. PRITI SHARMA
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207-213
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23
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CELEBRITY ENDORSED ADVERTISEMENTS-A PERCEPTION STUDY
PROF. SUVARNA PATIL, DR. ARUN HANDA, PRATIK YADAV
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214-223
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24
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SERVICE QUALITY AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY ON PUBLIC SECTOR AND PRIVATE SECTOR BANKS
MUSTAFA RAZA RABBANI, ZEHRA ZULFIKAR
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224-231
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25
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ISSUES AND CHALLENGES OF AFFILIATION SYSTEM IN INDIAN HIGHER EDUCATION
DR HEERA LAL SHARMA, RAJESH TIWARI,DR. BIMAL ANJUM
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232-240
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26
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AN INVESTIGATION OF MANAGERS PERCEPTION ABOUT SELECTION OF WINES IN MENU: A STUDY OF NCR
MR. ABHISHEK GHAI
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241-249
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