| SR. NO. | CONTENTS | PAGE NO. | 
| 1 | THE RELATIONSHIP BETWEEN QUALIFICATIONS AND EXPERIENCES ON TOP MANAGEMENT POSITIONS IN INSURANCE INDUSTRY IN SRI LANKAMRS. PRASADINI N GAMAGE, SAMITHA R. DAYABANDARA
 | 1-13 | 
| 2 | A STUDY ON ORGANIZATIONAL CLIMATE AT ABC PRIVATE LIMITED, CHENNAIDR.N.SANTHI
 | 14-28 | 
| 3 | HUMAN RESOURCE MANAGEMENT PRACTICES IN REGIONAL RURAL BANKS (RRBS) A CASE STUDY OF SRI SAPTHAGIRI GRAMEENA BANK, CHITTOOR, ANDHRA PRADESHDR.C.YELLAIAH
 | 29-37 | 
| 4 | SCOPE AND NEED FOR CLOUD COMPUTING IN THE PRESENT INFORMATION TECHNOLOGY SCENARIO – AN ANALYTICAL STUDY AND CONSTRUCTION OF DEPLOYMENT MODEL MATRIXAN.P.SRIHARSHA
 | 38-49 | 
| 5 | WOMEN EMPOWERMENT: CHALLENGES & PROSPECTSMS JASPREET KAUR
 | 50-54 | 
| 6 | HOLISTIC MANAGEMENT EDUCATION IN THE LIGHT OF SRI AUROBINDODEEPALI GUPTA
 | 55-64 | 
| 7 | PRODUCTION AND IMPORT OF EDIBLE VEGETABLE OILS IN INDIA: AN ASSESSMENTJ.KANNUSAMY,  A. ABDULRAHEEM
 | 65-68 | 
| 8 | A SHIFTING OF INDIAN INFORMATION TECHNOLOGY (IT) CULTURE AND ETHICS TOWARDS WESTERN CULTUREK.GUNASUNDARI,  S.LAKSHMIPRIYA
 | 69-76 | 
| 9 | COMPETENCY, COMPETENCY MAPPING AND COMPETENCE QUOTIENT - THE NEXUSDR.SHILPAVARMA, SUNIL V. SURTE
 | 77-82 | 
| 10 | ANALYSIS THE INDIAN MANAGEMENT EDUCATIONDR. HIMANSHU D. TIWARI, MOHD. ZEESHAN QURESHI,MAYUR HAWALDAR
 | 83-89 | 
| 11 | GUERRILLA MARKETING-HYPOTHETICAL REVIEWP.SUDARKODI
 | 90-93 | 
| 12 | SUSTENANCE OF HYDERABADI HALEEM FROM LOCAL TO GLOBALMS PRARTHANA KUMAR
 | 94-107 | 
| 13 | DESIGN MANAGEMENT THROUGH BUILDING INFORMATION MODELING (BIM): A REVIEW SUHAIL HASSAN,  NOWSHEEBA YAQOOB
 | 108-118 | 
| 14 | LEARNING OF FRENCH THROUGH MULTI-MEDIAR.CALAIVANANE
 | 119-123 | 
| 15 | CULTIVATION OF POTATO AND THEN MAKING POTATO CRISP: A STUDY IN PERU (LATIN AMERICAN COUNTRY)DR SHANKAR CHATTERJEE
 | 124-127 | 
| 16 | IMPACT OF EFD SOCIAL ON BRAZIL PAYROLL OUTSOURCINGABHIPSA SAMANTRA
 | 128-131 | 
| 17 | TITLE OF THE PAPER: CUSTOMER ENGAGEMENT THROUGH SENSORY BRANDINGMRS SHALLU SINGH, MRS ANJALI SHARMA, MRS NEETU JAIN
 | 132-138 | 
| 18 | IMPACT OF ADVERTISING CAMPAIGN OF COCA COLA ON BUYING BEHAVIOR OF CONSUMERSSYED VALIULLAH BAKHTIYARI
 | 139-153 | 
| 19 | A STUDY ON CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY SECTOR IN OMANMRS. NUPUR SEN, DR. DEEPA KANDPAL, MRS. KHIMYA TINANI
 | 154-166 | 
| 20 | AN ANALYSIS ON PRODUCT PLACEMENT AND ITS IMPACT ON CONSUMER PURCHASEDr (MS) MAMTA VYAS
 | 167-174 |