| SR. NO. | CONTENTS | PAGE NO. | 
| 1. | AN EMPIRICAL ASSESSMENT OF TEENAGERS’ LOYALTY AND   INVOLVEMENT BEHAVIOUR  DEBASIS BHATTACHARYA, DIPANKAR RUDRA | 1-16 | 
| 2. | GLOBALIZATION: A BOON TO INSURANCE SECTOR IN INDIA  DR. D. SRINIVASA KUMAR, N. SANTOSH RANGANATH,DR. T. KAMA RAJU | 17-27 | 
| 3. | EDUCATIONAL SERVICE QUALITY IN HIGHER EDUCATION: A CONFIRMATORY FACTOR ANALYSIS APPROACH  M.RAMAKRISHNAN, DR.SUDHARANI RAVINDRAN | 28-37 | 
| 4. | KNOWLEDGE MANAGEMENT AND INDUSTRIAL GROWTH – A STUDY ON THE SMALL SCALE ENTERPRISES OF KOTTAYAM DISTRICT, KERALA, INDIA  DIANA ANN ISSAC | 38-63 | 
| 5. | A STUDY ON PERCEPTION OF VARIOUS SOCIAL NETWORKING SITES WITH SPECIAL REFERENCE TO DELHI/NCR TEENA BAGGA | 64-79 | 
| 6. | AN ANALYSIS OF THE DEPOSIT PERFORMANCE OF SCHEDULED COMMERCIAL BANKS IN INDIA 2001-2011 DR. PRITA D. MALLYA | 80-91 | 
| 7. | LIFE INSURANCE BUSINESS IN NORTH EASTERN REGION OF INDIAN: A study about PROSPECTS AND potentials SANJAY KANTI DAS | 92-120 | 
| 8. | LONG RUN DEMAND FOR MONEY IN INDIA: A COINTEGRATION APPROACH   SAHADUDHEEN I, UMMALLA MALLESH | 121-130 | 
| 9. | EN-GOVERNANCE – A PARADIGM SHIFT IN CORPORATE GOVERNANCE DR. A. ELANGOVAN, MALA JAYASHREE J | 131-134 | 
| 10 | RURAL MARKETS: THE UNTAPPED POTENTIAL (WITH SPECIAL REFERENCE TO CONSUMER’S PERSPECTIVE) PARUL MARWAH, DR VIBHUTI | 139-149 | 
| 11 | RECRUITMENT PROCESS OUTSOURCING IN INFORMATION TECHNOLOGY INDUSTRY RAVI KUMAR GUMMADI | 150-159 | 
| 12 | SPORT AS AN INSTRUMENT FOR SOCIAL COHESION IN NIGERIA  SIR JEROH, ERUTEYAN JOSEPH | 160-167 | 
| 13 | FDI IN CIVIL AVIATION: NEED AND IMPACT ANALYSIS PREETI SHARMA  | 168-174 | 
| 14 | PARADIGM SHIFT IN CORPORATE SOCIAL RESPONSIBILITY INITIATIVES (A STUDY OF SELECT INDIAN COMPANIES) DR. RADHA.R | 175-194 | 
| 15 | A STUDY ON SEASONAL EMPLOYMENT IN RURAL AREAS    (WITH REFERENCE TO AGRICULTURAL SECTOR) MS. ANITA D’SOUZA | 195-205 | 
| 16 | SHOPPING STYLES AND MODERN RETAIL FORMAT PREFERENCES AMONG YOUNG SHOPPERS MS. MILNA SUSAN JOSEPH, DR. SAM THOMAS | 206-219 | 
| 17 | WOMEN ENTREPRENEURSHIP IN BEAUTY PARLOUR SERVICES IN TIRUCHIRAPALLI CORPORATION MS.S.H.AFROZE, DR.P.ARUL JOTHI  | 220-231 | 
| 18 | ECONOMICS OF MILK: AN ANLYSIS DR. AMARDEEP D. JADHAV | 232-243 | 
| 19 | THE IMAGE OF BRAND: A CASE STUDY ON MOTHER DIARY SOMNATH DAS, SK   SAMIM FERDOWS | 244-266 | 
| 20 | “GLASS CEILING SYNDROME”- A STUDY OF INDIAN WOMEN IN TOP MANAGEMENT SHUBHRA BHARADWAJ, UMA NAGARKOTI | 267-275 | 
| 21 | EFFECTIVE GOVERNANCE IS A CRITICAL FACTOR FOR SUCCESS OF ANY MICROFINANCE INSTITUTION IN INDIA-A REVIEW HEMA SATAGOPAN | 276-295 | 
| 22 | A STUDY ON MICRO FINANCIAL SERVICES PROVIDED BY A MFI-NGO - A CASE STUDY OF SHRI KSHETRA DHARMASTHALA RURAL DEVELOPMENT PROJECT, DHARMASTHALA, MANGALORE DR. P.N UDAYACHANDRA, MR. VISHAL PINTO | 296-309 | 
| 23 | JOB FACTORS AFFECTING WOMEN WORKING IN BPO’s MS. NAMRATHA SUVARNA, DR RAMEELA SHEKHAR                 | 310-322 | 
| 24 | RAISING ENVIRONMENT AWARENESS AMONG THE CITIZENS IN A MUNICIPAL AREA: A STUDY WORK CONDUCTED ON BEHALF OF SWASTHYA BHABNA WELFARE SOCIETY DR.PRADIP KUMAR DAS  | 323-338 | 
| 25 | FINANCIAL INCLUSION IN ECONOMIC DEVELOPMENT OF INDIA  MONALISA GHOSAL | 339-349 | 
| 26 | A STUDY ON THE ANTIDIABETIC POTENTAL OF COCCINA GRANDIS IN 
ALBINO RATS Ginni Rani, DR.Minaxi lohani | 350-360 |