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SR. NO.
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CONTENTS
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PAGE NO.
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1.
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AN EMPIRICAL STUDY ON FACTORS INFLEUNCING STUDENT PURCHASE BEHAVIOUR IN HYPER MARKET
S.P.KARUPPASAMY PANDIAN, S.P. NIVETHA VARTHANI
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1-9
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2.
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SOME ASPECTS OF CHILD LABOR IN INDIA
K.V.S.N. JAWAHAR BABU, P.TARANGINI
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10-15
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3.
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A STUDY ON CELEBRITY CHARACTERISTICS AND CONSUMER ATTITUDE TOWARDS CELEBRITY OF POMMYS NIGHTIES ADVERTISEMENT WITH SPECIAL REFERENCE TO RAJAPALAYAM TOWN
N.MUTHUKUMAR, DR.M.JEYAKUMARAN
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16-24
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4.
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DIVIDEND BEHAVIOUR OF AUTOMOBILE COMPANIES IN INDIA: AN EMPIRICAL STUDY
DR. D. P. WARNE, PINKI INSAN
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25-33
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5.
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INFLUENCE OF ELECTRONIC WORD OF MOUTH ON HIGH VALUE PRODUCT’S PURCHASE DECISION
SUNITA KUMAR, SHIV ONKAR, DEEPAK KUMAR
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34-43
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6.
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RURAL WOMEN ENTREPREURSHIP IN ANDHRA PRADESH
DR.SREENIVASA RAO BEHARA, DR.K.NIRANJAN
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44-48
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7.
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REVIEW OF TRAINING & DEVELOPMENT PRACTICES: THE CASE OF AN INDIAN MANUFACTURING ORGANIZATION
PROF. SOUMI RAI
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49-62
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8.
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A STUDY ON FINANCIAL PERFORMANCE OF Dr. REDDY’S LABORATORY Ltd. FROM 2009 TO 2012
M.GANGU NAIDU, DR. ISRAEL RAJU VURAM
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63-75
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9.
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THE IMPACT OF INWARD FDI AND FOREIGN OWNERSHIP ON THEPERFORMANCE OF INDIAN MULTINATIONAL FIRMS
HARSHIKA GABBAD, ANKIT LADDHA, DR. G.D GIDWANI
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76-84
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10.
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LIFESTYLE AND PSYCHOGRAPHICS -A REVIEW OF APPLICATION IN BEHAVIOUR FINANCE
DR. A.SOMU, M.A.VIJAYA
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85-89
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11.
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SOCIO-ECONOMIC CONDITIONS OF AUTO-RICKSHAW DRIVERS -A STUDY WITH SPECIAL REFERENCE TO VALPARAI REGION
DR.K. SINGARAVELU
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90-96
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12.
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A STUDY ON COMMODITY DERIVATIVE MARKET AND ITS IMPACT OVER SPOT MARKET WITH SPECIAL REFERENCE TO SELECTED AGRICULTURAL PRODUCES IN INDIAMR.
P.PERIASAMY, DR. R.SATISH
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97-107
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13.
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STUDY ON SATISFACTION LEVEL DERIVED BY THE USERS OF PANTENE SHAMPOO IN WESTERN MAHARASHTRA
DR. PRIYA ANAND IRABATTI, PROF. ANAND SURESH IRABATTI
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108-116
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14.
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IMPACT OF INDUSTRIAL POLICY ON FIRM PERFORMANCE OF UTTRAKHAND: AN EMPIRICAL STUDY
PRAVEEN KUKRETI, DR. D. S. CHAUBEY
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117-132
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15.
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ENVIRONMENTAL EDUCATION AWARENESS AMONG SENIOR SECONDARY SCHOOL STUDENTS
DR. (MRS.) VIPINDER NAGRA, MS. BALJEET KAUR
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133-141
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16.
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ROLE OF FINANCIAL INSTITUTIONS IN PROMOTING MICROFINANCE-A CASE STUDY OF NABARD
MR. KAFEEL AHMED
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142-150
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17.
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COMPETITIVE ADVANTAGE- A WAY TO KILL YOUR COMPETITORS
DR. AJAY KUMAR SHARMA
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151-170
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18.
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A STUDY OF MARKETING PRACTICES OF ORGANIZED RETAIL OUTLET
DR SANTOSH KUMAR TRIPATHI/p>
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171-178
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