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1

A STUDY OF CELEBRITY ENDORSERMENT AS FUTURE BRAND ENDORSER WITH SPECIAL REFERENCE TO MOVIES AND TELEVISION SERIAL STAR CELEBERITY
DR. SATENDRA THAKUR,  DR. A. P SINGH, MR. CHANDRAVEER SINGH BHATI

1-11

2

REHABILITATION HOSPITALS– ISSUES AND OPPORTUNITIES – A CASE STUDY OF HYDERABAD CITY
DR. V.V. SUBBARAO, M.GOVERDHAN 

12-26

3

A STUDY SUPPLY CHAIN MANAGEMENT PRACTICES:  AN EMPIRICAL INVESTIGATION ON ETHIOPIAN LEATHER INDUSTRY
PROF. SUDARSANA RAO,  MEBRAHTU TEKA 

27-44

4

EXTENT OF POST-HARVEST LOSSES IN DIFFERENT STAGES OF WHEAT PRODUCTION IN MADHYA PRADESH
S. C. MEENA, DEEPAK RATHI, HARI OM SHARMA 

45-52

5

A STUDY ON THE METRICS USED IN IT INDUSTRY
DR.P.KARTHIKEYAN;  DEEPA RAMACHANDRAN 

53-65

6

A STUDY ON EFFECTIVENESS OF TRAINING AT SALZER ELECTRONICS LIMITED, COIMBATORE
C. ANGEL MERCY,  P.NARMATHA 

66-78

7

IMPACT OF BANK SERVICE QUALITY ON THE CUSTOMER SATISFACTION IN INDIAN BANKING SECTOR
MEHUL PATEL

79-87

8

DEVELOPMENT OF GLOBAL MARKET: THE SIGNIFICANT ROLE OF TRAINING FOR SKILLS REQUIRED TO MAKE EFFECTIV INTERNATIONAL MARKETING
DR. MUNAWWER HUSAIN

88-99

9

SERVICE PROFILE OF LIC: A DESCRIPTIVE ANALYSIS
GURNAM SINGH RASOOLPUR 

100-110

10

AN ASSESMENT OF THE IMPACT OF ELECTRONIC TAX REGISTER ON REVENUE COLLECTION BY KENYA REVENUE AUTHORITY WESTERN REGION, KENYA
CAROLINE CHEROBON SAGAS, MARY NELIMALYANI (MRSSINDANI),  ELIAS KOSGEIKIMAIYO 

111-118

11

A STUDY ON SOCIO-ECONOMIC STATUS OF PART TIME FEMALE DOMESTIC WORKERS IN SILIGURI, WEST BENGAL
TARIT KANTI SEN, KRISHANU GUHA MAJUMDER 

119-138