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SR. NO.
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CONTENTS
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PAGE NO.
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1
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A STUDY ON THE CHILDREN’S INFLUENCE IN BUYING TOILETRIES WITH RESPECT TO THOOTHUKUDI DISTRICT
MRS. S.JEBASEELI NOVALEENA, DR.A.RANGAWSAMY
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1-14
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2
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PREVALENCE OF ANEMIA IN COLLEGE GOING YOUTHS IN RURAL BLOCKS OF A DIST.OF NORTHERN INDIA
RAMESH VERMA,VINAYGOVILLA, KULDEEP,SURESH KANTA,MEENAKSHIKHARB,RAJ KUMAR
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15-22
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3
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A STUDY OF NON-PERFORMING ASSETS OF SBI AND ITS ASSOCIATES
DR. S.YADAV, DEEPENDRA SHARMA
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23-33
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4
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RELATIONSHIP BETWEEN ORGANISATIONAL CULTURE AND EMPLOYEE ENGAGEMENT: A STUDY
DR. SUSAN ABRAHAM
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34-44
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5
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PRIVATIZATION OF HEALTHCARE INDUSTRY IN INDIA: PROSPECTS & PROBLEMS
MARIMUTHU, K.N,SYED AZHAR
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45-53
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6
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FINANCIAL PERFORMANCE IN ENGINEERING INDUSTRY(A CASE STUDY OF SEIMENS LIMITED)
DR. ASHA SHARMA
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54-68
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7
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EFFECTIVE SERVICES IS A MAGIC WAND TO TRANSFORM BUSINESS VOLATILITY INTO A KNOCKING OPPORTUNITY
DR M.A.LAHORI
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69-76
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8
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THE HEDGING SCENARIO IN MICRO SMALL AND MEDIUM ENTERPRISES (MSMES) (WITH RESPECT TO THE CHANGE IN RBI GUIDELINES AS ON 15 DECEMBER 2011)
DR. LAILA MEMDANI, KARTHIK ATHELLI
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77-85
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9
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MUTUAL FUNDS VIS-À-VIS ULIPS: AN EVALUATION
K. RAJ KUMAR
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86-97
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10
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E-TOURISM ICT INTEROPERABILITY IN THE TOURISM SECTOR
DR DHARUV PAL SINGH
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98-112
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11
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THE MOST EXOTIC FACET OF GIFTED CHILDREN
DR.K.KAMALAMANI, S.MOHANESWARI
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113-127
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12
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AN EMPIRICAL STUDY OF MOTIVATIONAL FACTORS AND LABOUR PRODUCTIVITY
KABITA KUMARI SAHU
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128-139
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13
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EVALUATION OF FINANCIAL AND OPERATING PERFORMANCE OF PRIVATIZED FIRMS IN ETHIOPIA
MULUKEN ALEMU HAILE
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140-152
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14
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CRITICAL INVESTIGATION OF IN-PLANT LOGISTICS: CASE STUDY AT A COAL WASHERY PLANT
MAYANK KUMAR,CHANDRA PRAKASH, RANDHIR KUMAR
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153-165
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15
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TREND AND PATTERN OF NON PERFORMING ASSETS (NPA) IN STATE BANK OF INDIA: 2007 – 2011
PARAG SHIL, ANUSUYA DAS
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166-185
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16
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A STUDY ON THE PATTERN OF WORKING OF LICENSED COOLIE PORTERS AT MADURAI RAILWAY JUNCTION
DR. T. RAMASAMY,N.RENUGADEVI
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186-202
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17
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A STUDY ON EMOTIONAL STABILITY AMONG WORKING AND NON-WORKING WOMEN IN COIMBATORE CITY
MRS .R. ANITHA
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203-221
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18
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ANALYSIS OF COMPOSITION OF WORKING FUNDS OF RRBS; A COMPARATIVE STUDY OF PRE AND POST AMALGAMATION OF KVGB AND PGB
DR N M MAKANDAR
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222-242
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19
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PRACTICAL ENGLISH TEACHING
G. ANBURAJ,W. CHRISTOPHER RAJASEKARAN
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243-250
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20
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CLOUT OF LANGUAGE IN AUGMENTATION OFLEADERSHIP AND MARKETING
MRS. C.GANGALAKSHMI
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251-257
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21
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AMBIT OF CORPORATE GOVERNANCE
DR. KRISHNARAO
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258-272
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22
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A STUDY ON FINDING THE PROBABILITY OF DEVELOPING DIABETIC RETINOPATHY AMONG DIABETES UP TO A GIVEN PERIOD OF TIME BY USING COX’S REGRESSION MODEL
SENTHILVEL,RADHAKRISHNAN, SATHIYAMOORTHI,SUMATHI, JAYANTHI
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273-279
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23
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ETHICAL VALUES IN ADVERTISEMENT AND INDIAN SOCIETY
DR. BHURELAL PATIDAR,DR DINESH GUPTA
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280-284
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24
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ROLE OF RURAL CREDIT IN IMPROVING THE PRODUCTIVITY IN INDIAN AGRICULTURE
V.VANEENDRA SASTRY
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285-293
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25
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SPATIAL PATTERN OF PERFORMANCE OF THE STUDENTS IN SECONDARY (MADHYAMIK) EXAMINATION IN WEST BENGAL: A GEOGRAPHICAL ANALYSIS
CHANDRA KAN TA DAS
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294-299
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26
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AN INVESTIGATION INTO THE PROBLEMS OF STUDENTS OF DIFFERENT PROFESSIONAL COURSES IN CONTEXT TO THEIR SEX
MRS. SHRUTI TIWARI
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300-320
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