Zenith International Journal of Multidisciplinary Research ( DEC,2012 )

SR. NO.

CONTENTS

PAGE NO.

1

ENTREPRENEURSHIP EDUCATION: AN ASSESSMENT OF ITS EFFECT ON ENTREPRENEURIAL INTENSIONS (A CASE OF PUBLIC UNIVERSITIES’ STUDENTS IN ETHIOPIA)

AFEWORK GETACHEW, YOHANNES   TIGRO

1-18

EVALUATION AND ANALYSIS OF PROFIT EFFICIENCYOF WHEAT PRODUCING AND MARKETING FARMERS (A CASE STUDY OF SINANA WHEAT PRODUCING AND MARKETING FARMERS)

HAILEMICHAEL MULIE, ADDIS ABABA

19-35

PSYCHOLOGICAL CHARACTERISTICS AND ITS IMPACT ON FIRM PERFORMANCE: A CASE STUDY OF SMALL AND MEDIUM ENTREPRENEURS IN SRI LANKA

 DR. B. NIMALATHASAN

36-51

CUSTOMER SATISFACTION THROUGH SERVICE QUALITY IN  BANKING

ARUN KUMAR.G, DR. S. J. MANJUNATH

52-62

BASIS OF DONORS’ TRUST IN NPOS: A CASE STUDY OF ALL INDIA PINGALWARA CHARITABLE SOCIETY (AIPCS), AMRITSAR

BALJIT SINGH, DR. FULBAG SINGH

63-88

PHENOMENOLOGICAL DEMORALIZATION AMONGST THE SUB-CLINICAL MIZO ELDERLY

C. LALFAMKIMA VARTE

89-103

STRATEGIC PLANNING FOR RURAL ENGINEERING COLLEGE USING SWOT-AHP METHOD

GOMATESH M. RAVANAVAR,
DR. POORNIMA M. CHARANTIMATH

104-117

PROBLEMS FACED BY THE SUPERMARKETERS –  A CASE OF KARNATAKA STATE (INDIA)

DR.  K. B.  RAMAPPA, DR.  S.  MANIKANDAN

118-131

WOMEN, WORK AND JOB SATISFACTION

DR. YASHASWINI. B

132-144

10 

STATUS OF BASIC AMENITIES AND STUDENTS’ ACADEMIC ACHIEVEMENT IN ELEMENTARY SCHOOLS IN URBAN SLUMS OF VARANASI CITY

JAI SINGH

145-158

11 

AN EMPIRICAL ANALYSIS OF INVESTOR PERCEPTION AND INVESTMENT PATTERN OF SELECTED INSTITUTION IN FINANCIAL SECTORS - A CASH STUDY OF PUBLIC AND PRIVATE SECTOR BANKS

DR. KAILASH P. DAMOR

159-173

12 

STUDY ON THE PERCEPTION OF HEALTHCARE PROFESSIONALS AND PATIENTS ON PATIENTS’ VALUES & NEEDS IN A TERTIARY HOSPITAL, CHENNAI

MS. BHOOMA DEVI, DR. M. GANESH, DR. N. PANCHANTHAM, DR. A.SIVANIAH

174-184

13 

SHOPLIFTING: LEADING TO HIGH SHRINKAGE IN RETAIL INDUSTRY

SALI P.S., DR. TAPASYA JULKA, ASHA SHARMA

185-198

14 

EMPIRICAL ANALYSIS OF CAPM AND APT MODELS IN FMCG COMPANIES LISTED IN BSE STOCK EXCHANGE

SHASHI GUPTA, DR. D.R. AGGARWAL

199-217

15 

APPRAISAL OF FINANCIAL PERFORMANCE OF URBAN                           CO-OPERATIVE BANKS OF WEST BENGAL

DR. AMIT BASAK

218-235

16 

TESTING THE DAY OF THE WEEK EFFECT IN SOUTHEN MARKET

DR. REKHA GUPTA

236-250

17 

ANALYSIS OF DEPOSITS AND THEIR MOBILISATION BY THE DINDIGUL DISTRICT CENTRAL CO-OPERATIVE BANK

DR.S.RAJAMOHAN, T.DHANABALAN

251-259

18 

ANALYTICAL STUDY OF TRADITIONAL WIRE BASED COMMUNICATION SYSTEM AND WIRELESS COMUNICATION SYSTEM

MS. SAPNA TYAGI

260-271

19 

GINGER CULTIVATION IN LOWER DIBANG VALLEY AND LOHIT REGIONS OF ARUNACHAL PRADESH: HOUSEHOLD INCOME, SAVING AND INVESTMENT

DR.  PHILIP MODY, SRI. RIKO MIHU, SRI.  BENGIA TADA,                DR. OKEN LEGO

272-281

20 

IMPORTANCE OF QUALITY WORK LIFE (QWL) IN TODAY'S DYNAMIC MARKET

DR. P. S. RAVINDRA, MR. S. A. HUSSAIN

282-290

21 

IMPACT OF SELECTED MINOR GAMES ON PSYCHOLOGICAL FACTORS AMONG DEAF STUDENTS

PRADEEP.C.S, AJEESH.P.T, ARUN.C.NAIR

291-296

22 

ORIGIN AND PERFORMANCE OF THE NATIONAL RURAL HEALTH MISSION IN INDIA

T.P. SHASHIKUMAR, S.P. KIRAN, K. RANGASWAMY

297-305

23 

THE PERCEPTION OF THE PARLIAMENTARIANS ON THE FACTORS CONSIDERED FOR THE APPOINTMENT AND PROMOTION OF POLITICAL LEADERS IN TANZANIA

NORMAN A.S.K

306-315

24 

THE NARRATIVE TECHNIQUES IN THE NOVELS OF KAMALA MARKANDAYA

J. RANJITHKUMAR

316-323

25 

DISCOVERING THE APPROACHES OF ACTIVITY CENTERED LANGUAGE TEACHING PROGRAMMES

DR. T. SASISEKARAN, J.KARTHIKEYAN

324-329

26 

HUMANISTIC APPROACH OF LANGUAGE TEACHING TO SOFT SKILLS

PRABHAVATHY. P, DR. S. N. MAHALAKSHMI

330-334

27 

TRIBAL WOMEN EMPOWERMENT THROUGH KUDUMBASREE UNITS: A STUDY ON THE ULLADAN TRIBE OF NORTH PARAVUR TALUK  IN ERNAKULAM  DISTRICT OF KERALA

MANJUSHA K. A.

335-350

28 

MEASUREMENT OF TACT - AN INNOVATIVE WAY TO PREVENT INDUSTRIAL DISPUTES

DEVAPRIYA CHATTERJEE

351-364

29 

CELEBRITY ENDORSERS IMPACT ON THE BRAND BUILDING
- A CASE STUDY OF LUX

P. RAJASHEKARREDDY

365-380

30 

IS TASLIMA NASRIN A SECULAR HUMANIST OR RADICAL FEMINIST?

J. JAYA PARVEEN, V. RAJESH

381-389

31 

LEVEL - TESTING IN SOFTWARE TESTING

SHIV KUMAR HASMUKHRAI TRIVEDI, KALYANI M RAVAL

390-398

32 

A STUDY ON ASSESSING THE PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISE OF CANARA BANK

MR. SURESH A.S, MS. JYOTSNA SREENATH

399-407

33 

OVERCOMING THE CHALLENGES OF MANAGING SUSTENANCE AND GROWTH IN THE ERA OF ECONOMIC DOWNTURNS WITH THE HELP OF YOUTH MARKETING STRATEGIES IN INDIA

HINA SHARMA

408-412

34 

INFORMATION COMMUNICATION TECHNOLOGY – ROLE, USAGE, AWARENESS BY THE DISTANCE LEARNER

MEHAL PANDYA

413-432

35 

MONITORING AND TRACING SYSTEM FOR SOLDIERS WITH RADIO FREQUENCY IDENTIFICATION TECHNOLOGY

DR. PRAMOD BUBNA

433-440

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