ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH

ZIJBEMR, VOL.5 ISSUE 12, DECEMBER 2015, ISSN 2249- 8826

SR. NO.

CONTENT PAGE

PAGE NO.

1

A STUDY OF CUTOMER’S ATTITUDE TOWARDS ELECTRONIC FUND TRANSFER SERVICES OF INDIAN BANKING INDUSTRY
DR. BIMAL JAISWAL, MS. SHIVA MANOJ

1-9

2

THE NEEDAND NECESSITY OF EFFECTIVE MEASURE FOR RETAIL FOOD SERVICE FOR MANAGING EMPLOYESS TO AVOID THE RISK OF FOOD BORNE ILLNESS
DR. E. MUTHU KUMAR, R. BHUVANESWARI 

10-19

3

A CONCEPTUAL STUDY ON TOTAL QUALITY MANAGEMENT (TQM)
VANITHA.P ,  SIVASAMY.G

20-30

4

ANALYSIS OF NON-PERFORMING ASSETS IN THE INDIAN BANKING INDUSTRY
DEEPAK TANDON, TANYA KAPOOR, VANSHIKA SHA

31-50

5

GREEN MARKETING IN INDIA:  EMERGING OPPORTUNITIES AND CHALLENGES
ARUN. K.V, NASEEMA. K.P 

51-58

6

FINANCIAL INCLUSION: A STEP TOWARDS SUCCESS PATH FOR RURAL INDIA
GULSHAN KUMAR, DR. MANOJ UPRETI

59-65

7

SUPPLY CHAIN RISK, MODELS AND ITS MEASURES IN SUPPLY CHAIN MANAGEMENT
DEEPAK HAJOARY 

66-71

8

TRENDS AND PATTERNS OF FOREIGN DIRECT INVESTMENT INFLOW IN ETHIOPIA
WASIHUN TIKU MOGES, PROFESSOR A.S.CHAWLA 

72-81

9

HEURISTIC AND BIASES RELATED TO FINANCIAL INVESTMENT AND THE ROLE OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS – A STUDY
SHABARISHA. N 

82-101

10

RURAL POVERTY AND INCOME INEQUALITY:SOME ISSUES FOR POLICY INTERVENTIONS
A.P. SINGH

102-118

11

FINIANCIAL INCLUSION: A VIABLE OPTION FOR INCLUSIVE GROWTH
T.O JAYASREE AND DR. K.GANGADHARAN 

119-130

12

A STUDY OF INDIAN DIRECT SELLING INDUSTRY
DR. PARUL DESHWAL 

131-140

13

YUAN DEVALUATION: IMPACT AND IMPLICATIONS ON INDIAN ECONOMIC SYSTEM
WG CDR JASBIR SINGH MINHAS (RETD.),DR. BHUPINDER P S CHAHAL 

141-150