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ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH
ZIJBEMR, VOL.8 ISSUE 3, MARCH 2018, ISSN 2249- 8826
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SR. NO.
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CONTENT PAGE
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PAGE NO.
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1
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JOB SATISFACTION AMONG WOMEN FISH VENDORS IN KANYAKUMARI DISTRICT: A CASE-STUDY
DR. C. SURESH
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1-10
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2
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THE SCENARIO OF HEALTHCARE AND WELLNESS TOURISM BUSINESS: AN INDIAN PERSPECTIVE
MUKESH KUMAR
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11-20
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3
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FINANCIAL LITERACY IN MUMBAI: AN ANALYSIS OF COLLEGE STUDENTS IN MUMBAI
VEDIKA KEDIA
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21-42
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4
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QUALITY OF WORK LIFE AND WORK STRESS AMONG MANAGERIAL AND NON -MANAGERIAL EMPLOYEES IN PRIVATE SECTOR ORGANIZATIONS
DR. ELIZABETH GEORGE
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43-52
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5
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PARENTAL CONSUMPTION PATTERN –CHILDREN AS CHANGE AGENTS
ATHENA JOY, DR. MOLI P. KOSHY
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53-59
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6
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ECONOMIC ANALYSIS OF TWO ENTERPRISES WITH REFERENCE TO MARKETING AND TOTAL QUALITY MANAGEMENT (TQM) IMPLEMENTATION: A STUDY
DEEPAK HAJOARY
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60-64
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7
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MICROFINANCE – A HOPE FOR THE POOR IN THE CHANGING INDIAN ECONOMIC SCENARIO: AN EMPIRICAL STUDY OF BARPETA DISTRICT, ASSAM
PARAG SHIL, BHABANANDA DEB NATH
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65-76
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8
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CONSUMERS’ PURCHASE DECISION ON ECO-FRIENDLY PRODUCTS IN COIMBATORE – FACTORS DETERMINING
DR. RAMESH BABU, MR. SHANKAR R, DR. E. NIXON AMIRTHARAJ
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77-84
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9
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A STUDY OF OBSTACLES FACED BY CUSTOMER USING ELECTRONIC BANKING SERVICES
JYOTSNA SHARMA, DR. JAGDEEP SINGH
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85-95
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10
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MARKETING MIX STRATEGIES: A CASE STUDY OF JAMMU & KASHMIR CEMENTS LTD
MS.TANZILA ASHRAF, DR.A.S.BHALLA
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96-105
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11
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AN ECONOMIC ANALYSIS OF PRODUCTION EXPORT AND FOREIGN EXCHANGE EARNED IN HORTICULTURE SECTOR IN JAMMU AND KASHMIR
ZAHOOR AHMAD MIR, DR. K. KOTTAIVEERAN
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106-116
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12
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INDIA’S SUB REGIONAL ECONOMIC INTEGRATION IN ASIA –AN ANALYSIS
DR. B.P. SARATH CHANDRAN
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117-131
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13
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IMPACT OF TRAINING PEDAGOGY ON ENGINEERING GRADUATES IN INFORMATION TECHNOLOGY COMPANIES WITH SPECIAL REFERENCE TO ERODE
S. SIVARAMAKRISHNAN, DR. P. MOHANRAJ
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132-138
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14
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A STUDY ON MARKETING STRATEGIES AND AWARENESS ABOUT ORGANIC PRODUCTS IN COIMBATORE
DR M. SUMATHY, G.ANITHA RATHNA
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139-147
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15
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ANALYSIS OF PROFITABILITY AND LIQUIDITY SCENARIO OF SELECTED PHARMACEUTICAL COMPANIES
MS. NEETU SAINI, DR. SANJEEV BANSAL
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148-159
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16
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STUDY ON NPAS OF BANKS IN INDIA
SHIVA KUMARA
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160-169
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17
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A STUDY ON PERFORMANCE OF DISTRICT CONSUMER DISPUTES REDRESSAL FORUMS IN DISTRICTS UNDER DEVIPATAN, MEERUT, MIRZAPUR, MORADABAD, SAHARANPUR AND VARANASI DIVISION OF STATE OF UTTAR PRADESH
HEENA SHARMA
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170-175
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18
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VOLATILITY BEHAVIOUR OF INDIAN STOCK MARKET: A STUDY WITH SPECIAL REFERENCE TO SECTORAL INDICES OF BSE
DR M.BABU, C. HARIHARAN
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176-188
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19
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IMPACT OF FOREIGN DIRECT INVESTMENT ON GROSS DOMESTIC PRODUCT
REENA
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189-198
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20
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E- COMMERCE AND DIGITAL INDIA
REENA
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199-211
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21
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A STUDY OF SPENDING PATTERN OF THE CREDIT CARD USERS WITH SPECIAL REFERENCE TO CONSUMER MARKET
DR. M. RAJARAJESWARI
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212-219
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22
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AN EMPIRICAL ANALYSIS OF THE GROWTH OF FARMERS INSURED UNDER CROP INSURANCE – A CASE STUDY OF ODISHA
RAJENDRA MOHAPATRA
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220-231
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23
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PERSONALITY FIT BETWEEN MENTOR AND PROTÉGÉ AND ITS IMPACT ON EFFECTIVENESS OF FORMAL MENTORING OF ENGINEERING STUDENTS IN ERODE ZONE
S. SIVARAMAKRISHNAN, DR. P. MOHANRAJ
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232-243
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