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 ZENITH INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH  ZIJMR, VOL. 9 ISSUE 4 ; April 2019; ISSN 2231-5780  
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 SR. NO. 
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 CONTENT PAGE 
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 PAGE NO. 
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 1.        
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 FACTORS MOTIVATING SOCIAL ENTREPRENEURS – AN EMPIRICAL STUDY IN THE STATE OF TAMIL NADU, INDIA  DR.D.KAVITHA, DR.B.UMA MAHESWARI 
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 1-7 
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 2.        
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 INFLUENCE OF BRANDED ENTERTAINMENT IN MEDIA AND THE SHAPING OF CONSUMER PREFERENCE – A QUALITATIVE ANALYSIS  SPARSH PAUL, SYED YASEER RAHMAN, ABHISAAR VERMA  
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 8-19 
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 3.        
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 THE STUDY OF 14 FUTURE PRINCIPLES OF MANAGEMENT FOR ORGANISATION  PROF. DR. BABASAHEB R. JADHAV, MR. SAGAR VIJAYKUMAR AGRAWAL  
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 20-28 
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 4.        
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 DOMESTIC VIOLENCE AMONG LOWER AND MIDDLE CLASS FAMILIES IN HARYANA  NAVJOT KAMBOJ, KETAKI CHANDIOK  
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 29-38 
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 5.        
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 AN OVERVIEW OF FAIR VALUE ACCOUNTING  DR. KAUSHIK CHAKRABORTY 
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 39-44 
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 6.        
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 AN ANALYSIS ON THE RELATIONSHIP BETWEEN THE AWARENESS LEVEL IN VARIOUS INVESTMENTS AND THE INVESTMENT PATTERN OF HIGH INCOME PEOPLE  MS. LINCY P. T., MR. CYRIL CHARLY 
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 45-61 
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 7.        
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 THE IMPACT OF GOODS & SERVICES TAX (GST) ON TRADITIONAL BUSINESSES  MR. AMIT AGARWAL 
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 62-68 
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 8.        
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 MULTI-TRAININGS ON MULTI-TRADES FOR MULTI-DIMENSIONAL GROWTH IN NORTH EAST INDIA: A ROAD AHEAD TO NAGALAND  E.THANGASAMY 
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 69-80 
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 9.        
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 MANAGEMENT CONTROL SYSTEMS: A CONTRIVANCE FOR SUCCESSFUL STRATEGY IMPLEMENTATION  ANKITA 
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 81-88 
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 10.    
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 EDUCATION EXPENDITURE AND ECONOMIC GROWTH: A CAUSALITY ANALYSIS FOR INDIA   SWATI UPVEJA, DR. SWATI SHASTRI 
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 89-99 
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 11.    
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 IMPACT OF ICT-BASED EDUCATION THROUGH LIBRARIES ON RURAL INDIA: A STUDY  MOUMITA PARI GIRI, SOLANKI PATTANAYAK 
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 100-106 
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 12.    
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 ANALYSIS OF THE PERFORMANCE OF MGNREGA:A STUDY OF JAMMU AND KASHMIR  TAWHEED NABI 
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 107-119 
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 13.    
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 CONSUMER PERCEPTION TOWARDS E-COMMERCE IN INDIA  AMIT KUMAR 
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 120-128 
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 14.    
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 PREMARITAL COUNSELLING AND PRACTICES:AN EXPLORATION   RAMSHIDA A.P., DR. T. SASIDHARAN 
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 129-133 
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 15.    
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 JOB SATISFACTION AMONG SCHOOL TEACHERS IN COIMBATORE DISTRICT  DR. A. SIVAKUMAR, A. ARUN 
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 134-141 
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 16.    
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 ASSESSMENT OF EXTERNAL SERVICE QUALITY OF VISHAL MEGA MART: AN EMPIRICAL STUDY  DR. RAJAN SHARMA, MS. TINA 
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 142-151 
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 17.    
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 IMPLICATIONS OF SERVICE QUALITY ON CUSTOMER SATISFACTION, LOYALTY AND PERFORMANCE OF SELECTED BANKS  PROF. ASHISH M JOSHI, DR.K.G.SANKARANARAYANAN 
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 152-161 
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 18.    
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 EFFECT OF TEACHER’S PERSONALITY TRAITS AND GENERAL LIFE ADJUSTMENT ON HIS TEACHING CAPABILITY  DR.RICHA SAXENA 
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 162-166 
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 19.    
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 INFORMATION TECHNOLOGY: A SIGNIFICANT FACTOR FOR HEALTH CARE SECTOR  SAVITA RANGA 
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 167-170 
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 20.    
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 GREEN BUSINESS OPENING AND ITS SIGNIFICANCE IN THE PRESENT CLIMATE CHANGE SCENARIO - A STUDY    DR. SUJIT DUTTA, CS TANURIMA DUTTA 
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 171-183 
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 21.    
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 A STUDY OF DIFFERENTLY ABLED CHILD’S MOTHER IN RELATION TO QUALITY OF LIFE  SHREYA CHAUDHARY,  S.K. SRIVASTAVA 
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 184-189 
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 22.    
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 REORIENTATION OF HUMAN RESOURCE MANAGEMENT: AN ERA OF EMPLOYEE EXPERIENCE  SONAL KHANDELWAL, DR DEEPTI SHARMA 
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 190-196 
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 23.    
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 AN ECONOMIC STUDY OF PRIVATIZATION OF PUBLIC TRANSPORT WITH SPECIAL REFERENCE TO OLA SERVICES IN GWALIOR  MIR ADIL NAZEER, ROUF AHMAD WANI,MUDASIR AHMAD SHEERGOJRI 
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 197-211 
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 24.    
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 ROLE OF SELF-HELP GROUPS IN WOMEN EMPOWERMENT:A CASE STUDY OF SHG MEMBERS IN TAMIL NADU  M. NITHYA, DR. A. THAHA SAHAD 
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 212-221 
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 25.    
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AN ANALYSIS OF DAY OF THE WEEK EFFECT IN EQUITY’S TRADING ACTIVITIES OF INSTITUTIONAL INVESTORS IN INDIA  RAZIA SEHDEV, DR. R. L. TAMBOLI | 
 222-235 
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 26.    
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 DEMOCRACY, TRADE OPENNESS AND ECONOMIC GROWTH: A CROSS-COUNTRY STUDY  ANUPAMA GEORGE 
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 236-248 
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 27.    
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 AN OVERVIEW OF RURAL DEVELOPMENT PROGRAMMES IN INDIA SPECIAL REFERENCE TO MGNREGA  DINESHA G. A.  &  DR. SHIVANAD NARI 
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 249-255 
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 28.    
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 EXPENDITURE ON SOCIAL SERVICES AND ECONOMIC GROWTH: AN ANALYSIS FOR PUNJAB ECONOMY  DR. SUPREET KAUR 
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 256-266 
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 29.    
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 INTEGRATION OF BRICS STOCK MARKETS AN EMPIRICAL STUDY  DR. S. ALLIMUTHU 
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 267-275 
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 30.    
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 PERFORMANCE EVALUATION OF SELECTED PUBLIC SECTOR BANK: A CAMEL MODEL ANALYSIS  ANMOL SHEORAN, SOURABH BHATT 
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 276-293 
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 31.    
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 DECLINING WOMEN LABOUR FORCE PARTICIPATION IN INDIA - CAUSES AND ISSUES  DR. LAXMI NARAYAN, MS. SHARMILA 
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 294-309 
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 32.    
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 BRAND COMMUNICATION: RESEARCH AND ANALYSIS OF COMMUNICATION OF GLOBAL HOTEL BRANDS  DR RANVIR SINGH, PROF SANIA ARORA 
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 310-317 
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 33.    
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 COINTEGRATION AND CAUSAL RELATIONSHIP AMONG EURO, DOLLAR AND SENSEX  SANJIB KUMAR PAKIRA 
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 318-325 
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 34.    
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 MENTAL HEALTH AND ACADEMIC ACHIEVEMENT AMONG COLLEGE STUDENTS  ABDUNNAZAR PT 
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 326-331 
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 35.    
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 IMPACT OF INSURANCE SECTOR ON ECONOMIC GROWTH:A CASE OF INDIA  DR. IRFAN AHMAD, DR. ARTI YADAV 
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 332-340 
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 36.    
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 PERFORMANCE EVALUATION OF SECTORIAL MUTUAL FUND SCHEMES WITH SPECIAL REFERENCE TO BANKING AND OTHER SECTOR  MAHAVIR 
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 341-349 
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 37.    
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 A STUDY ON CUSTOMER PREFERENCES TOWARDS BIG BAZAAR AND D-MART  DR. G. VIGNESH, ANITHAMALAR 
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 350-354 
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 38.    
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 A STUDY ON LOGISTIC SERVICES RENDERED BY E-KART (INTERMEDIARY OF FLIPKART)  DR. G. VIGNESH, M.SARAYANA 
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 355-361 
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 39.    
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 A STUDY ON OLA CAB DRIVERS SATISFACTION  DR. G. VIGNESH, V. JEEVAN 
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 362-369 
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 40.    
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 A STUDY ON ONLINE FOOD DELIVERY SERVICE MARKET (SWIGGY)  DR. G. VIGNESH, B.ARUN 
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 370-376 
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 41.    
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 A STUDY ON PROBLEMS AND PROSPECTS OF DELHIVERY COURIER SERVICES  DR. G. VIGNESH, N. JAGADEESWARAN 
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 377-383 
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 42.    
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 EMPLOYEE BEHAVIOUR AND PERFORMANCE OF DHL COURIERS  DR. G. VIGNESH, K.NAVEENKUMAR 
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 384-390 
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 43.    
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 STUDY ON ORGANIZATIONAL COMMITMENT OF TEACHERS WITH REFERENCE TO RURAL SCHOOLS IN TAMIL NADU  P.SRILEKHA, DR M. PUNITHA 
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 391-395 
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 44.    
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 PERSONALITY TRAITS AND SPORTS PERFORMANCE OF FEMALE ATHLETES IN INDIA  SUDHA PANDEY and PROF. SANDEEP TIWARI
 
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 396-402 
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 45.    
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EFFECT OF DIET & YOGAON OBESITY  
DR. RINA POONIA, DR. ANURAG SACHAN
 
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 403-411 
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 46.    
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MEDIA AND CREDIBILITY   
DR. VEENA SHARMA
 
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 420-426 
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 47.    
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NOVELS OF AMITAV GHOSH
  
M. AJAY
 
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 412-419 
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 48.    
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TEACHING SKILLS AND WORK BEHAVIOR OF CLINICAL INSTRUCTORS OF NURSING SCHOOLS IN NORTHERN SAMAR  
PERLIN ZELLAINE TABALE-LICAS
 
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 427-439 
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 49.    
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E-COMMERCE IN INDIA, GROWTH AND FUTURE PROSPECTS
  
DR MANJU SINGH AND AMIT KUMAR
 
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 440-449 
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 50.    
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AN EXPLORATION ON THE FEMALE STRUGGLE IN THE PATRIARCHAL SOCIETY IN THE SELECTED NOVELS OF ANITA DESAI AND SHASHI DESHPAND
  
Simran Kaur and Dr. Kanu Priya Verma
 
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 450-459 
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 51.    
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ANALYSIS OF TECHNIQUES OF RADIOACTIVE DEPOSITION IN THE AIR
  
PUSHPENDRA SINGH and Dr. Vikas Kumar Shukla
 
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 460-475 
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