| S.NO | CONTENTS | PAGE NO |
| 1. |
DOES ORGANIZATIONAL CULTURE INFLEUNCE FIRM PERFORMANCE IN MALAYSIA?
DR. WAN FAUZIAH WAN YUSOFF |
1-12 |
| 2. |
THIRD PARTY ADMINISTRATORS (TPAs) IN INDIA:AN INSIGHT INTO ROLE DEFINED AND ROLE PLAYED WITH REFERENCE TO IRD
DR. SUMNINDER KAUR BAWA, RUCHITA VERMA |
13-25 |
| 3. |
FACTORS AFFECTING EVALUATION OF ONLINE SERVICE QUALITY
MS. POOJA JAIN, DR. NARENDER KUMAR |
26-33 |
| 4. |
ROLE OF NABARD IN POVERTY ALLEVIATION: AN EMPIRICAL STUDY OF UTTAR PRADESH
DR. (MRS.) TWINKLE PRUSTY, ASHISH KANT CHAUDHARI
|
34-48 |
| 5. |
MICROFINANCE PERCEPTION – A STUDY WITH SPECIAL REFERENCE TO SALALAH, SULTANATE OF OMAN
DR. M. KRISHNA MURTHY, S.VARALAKSHMI
|
49-60 |
| 6. |
IMPACT OF ACQUISITION ON CORPORATE PERFORMANCE IN INDIAN MANUFACTURING SECTOR
DR. BABLI DHIMAN, MR. BILAL A. PARRAY |
61-81 |
| 7. |
GLOBALIZATION OF HIGHER EDUCATION THROUGH FDI: A STEP TO BE TAKEN OR NOT IN INDIA??
MRS MEENAL LODHA 'NE SUKHLECHA, DR MAMTA JAIN |
82-95 |
| 8. |
OCCUPATIONAL HAZARDS AMONG MALE AND FEMALE SEWING MACHINE OPERATORS IN A GARMENT MANUFACTURING UNITS
NALINI CHANDRA, RAZIA PARVEZ |
96-100 |
| 9. |
E-TAILING IN INDIA: ITS ISSUES, OPPORTUNITIES AND EFFECTIVE STRATEGIES FOR GROWTH AND DEVELOPMENT
DR. SUMAN KUMAR DAWN, UTTIYA KAR |
101-115 |
| 10. |
CONCEPTUAL & CONTEXTUAL DIMENSION OF BRAND EQUITY
U. THIRIPURASUNDARI, DR. P. NATARAJAN |
116-128 |
| 11. |
IMPORTANCE OF QWL: WITH SPECIFIC REFERENCE TO TCS
CHARU MOHLA |
129-138 |
| 12. |
CHALLENGES AND STRATEGIES FOR SUCCESSFUL AIRLINE OPERATION
T. SUGANTHLAKSHMI |
139-150 |
| 13. |
THE IMPACT OF BOSS PERSONALITY AND STYLE ON EMPLOYEE PERFORMANCE AND ATTITUDE TOWARDS WORKPLACE
DR. VINITA SINHA |
151-161 |
| 14. |
BRAND LOYALTY AND LIVERAGABILITY: AN EMPIRICAL STUDY ON SOME SELECTED BRANDS OF SOAP
MRINAL KANTI DAS |
162-172 |
| 15. |
BRAND IMAGE – A STUDY REVEALING THE CONSUMER’S PRIORITY WHILE PURCHASING MOBILE
HIMANSHU TIWARI |
173-184 |
| 16. |
MEDICAL TOURISM IN INDIA: ISSUES, OPPORTUNITIES AND DESIGNING STRATEGIES FOR GROWTH AND DEVELOPMENT
DR. SUMAN KUMAR DAWN, SWATI PAL
|
185-202 |
